Your Website - Your most flexible and influential marketing tool?

BSA Marketing can help you develop your website to be an effective marketing tool generating real leads and business opportunities.

STOP PRESS: Spring 2010: Web development grants currently available for North West manufacturers click here

Marketing and business development are fundamentally about effective communication.

The internet is a powerful, flexible and cost effective communication tool that opens doors for companies large and small.

Marketing approaches previously only available to big companies with big budgets are now available to everyone.

Whether you already have a website or are considering investing in a site for the first time, there is only one good reason to have a commercial website, and that is to help grow and sustain your business.

First and foremost, we view website development as a function of marketing.

Borrowing from classical marketing, here are our 5 Ps of website development:

 

• Planning - Make sure your website is integrated into your strategic and tactical marketing plan
• Positioning - Reflect your true vision of your business
• Proposition - Clearly state your offering to your market
• Purpose - Ensure the benefits of your offer are clear to your customers
• Presence - Be easy to find on the web
  

WEBSITE DEVELOPMENT - GETTING THE MESSAGE RIGHT

Our portfolio covers simple brochure sites through database-integrated web applications to full e-commerce platforms. Visit our site gallery

Whether you are considering a new website or want to upgrade and enhance an existing site, BSA takes a logical, 6 step approach to developing or revising your site:

• Understand your business objectives, and establish how your website will help you meet these
• Develop a design brief for the website development project, detailing what we are looking to deliver through the website & how this will be implemented*
  
• Agree a look and structure for the new website
• Create content & integrate this into the agreed design*
• Finalise and proof-read
• Publish on the internet

*As part of this process, we will ensure that the site is fully compliant with Search Engine Optimisation best practice, and will work with you to decide on what keywords to target for SEO.

We offer comprehensive design and copywriting services as part of our website development programme. Alternatively, we are happy to work with you or your designers & copywriters on any aspect of the development project.

We also appreciate that, as with all marketing, web development should be seen as a process, not an event. The flexibility of web development allows us to start simple, test core propositions ans functionality and then develop complexity as the site starts to produce results.

...WebSite Development projects start from £500 plus VAT

WEBSITE PROMOTION - MAKING SURE YOUR CUSTOMERS CAN FIND YOUR SITE:

Publishing your website is just the start of the process. The next step is to help you ensure that your site is meeting your business objectives.

We offer a range of services to ensure that your website remains fresh & up to date and can easily be found on the internet search engines:

• Website Hosting & Maintenance
• Pay Per Click Campaign Management
• Search Engine Optimisation

WEBSITE MAINTENANCE - KEEPING YOUR SITE REFRESHED AND UP TO DATE

Out of date information and broken links in your website are sure ways of losing credibility and with it, the trust of potential customers

A regularly updated site clearly showing the latest information can instill real confidence.

Keeping a site actively updated can be difficult in the real-life world of running a business. Finding time to update pages and monitor/maintain links, never mind mastering the website design software to enable these changes to be made, is a real challenge.

We can offer a full website maintenance service or an alternative where we set you up with a content management system (CMS) to enable you to make day-to-day updates while we can support you on more technical developments.