Practical, Cost-effective, Measureable & Flexible
The Internet + Marketing : A powerful combination
Professional Marketing Expertise and the cost effective communication power of the internet can make a great team but it's amazing how often they are kept apart. Marketing specialists who don't have creative/IT skills or creatives who don't have solid business marketing knowledge.
BSA is different. We offer Chartered Institute of Marketing qualified professional expertise AND a high level of technical and creative competence to help you develop and implement cost-effective integrated offline & web marketing campaigns - that work.
Business Websites are marketing tools. If your website isn't effectively communicating your business to your market AND generating responses and business enquiries, what is the point?
Search Engine Optimisation and Pay-Per-Click sponsored links ensure your site get sthe best possible search engine visibility. If your customers can find your website they are more likely to buy from you
E-mail is a great way of keeping in touch with your customers. Monitoring how people respond to your emails by analysing click-throughs helps you focus your proposition more accurately and more effectively.
Since 1983, working in Manchester, the North West and across the UK, BSA helps clients develop and implement effective offline & web marketing strategies focussing on business development objectives.
Check out some of our clients HERE
TEAMWORK
Good marketing is about teamwork. You know your business. We know marketing and the internet. Together we can develop and implement promotional activity that works for you.
BSA offers a one-stop-shop for all your targeted off line and internet marketing needs.
SUPPORT
If you are looking for information & advice, you will find some great resources here in the site. On the other hand, if you are looking for more hands-on assistance, we would be delighted to talk to you.
One subject that consistently comes top of our requests for information is the SOSTAC planning guide, a simple no-nonsense approach to business planning. We have included a page dedicated to this tool, which can be accessed here.
FREEDOM TO CHOOSE
We are proud that many of our clients have been with BSA for years - but it is important to us that this is beacuse they want to be not because they have no choice. We don't ask you to sign long term contracts and we always try to use open-source software - not just because it is often the best solution with a huge developer base, but also because if you find you don't like the way we work, you should always be able to find someone who understands how your website works.
Effective Business Promotion - A process, NOT an event