Case Study - Cost-effective E-Commerce

The Problem

J W Mettrick & Sons, a local high street butcher launched an e-commerce site, selling their award winning meats and sausage. Although the site generated some orders, business levels were not up to expectation. 

Assistance was required in taking the online business forward more positively. 

The Solution

BSA quickly recognised that Mattricks needed a more flexible website. Although the existing site offered core e-commerce order-taking functionality, there were were only limited promotional tools.

By using established, open source technologies, BSA Marketing were able to develop and implement a highly functional website quickly and at considerably lower cost than with many similar e-commerce projects. The site incorporated many promotional tools including vouchers, reviews, loyalty scheme, bundling offers etc.

The launch of the site was combined with an integrated web marketing package, including search engine optimisation (SEO) and targeted email marketing. 

The Benefits

Effective Search Engine Optimisation means the website is highly visible on the internet and more likely to be found (try a search for online butcher). The email marketing campaigns to registered customers have enhanced and consolidated brand recognition locally and nationally. 

Sales statistics speak for themselves. Average monthly online sales have increased 50% in the first 9 months. Each e-mail promotion generates another high influx of orders. 

Mettricks Butchers now have the best of both worlds, selling meat through their high street shop to local people, and both locally and nationally through their website.  They are now also shipping products internationally, where again email marketing campaigns play a vital role in attracting new customers.   

The promotion of the site and development of the ongoing business is now a continuing success.   

One year on, sales via the website have increased over 200%.