Case Study - Target your strong selling points

= The dangers of trying to be a Jack of all Trades =

The Company

Clarke Lambert Landscapes core business is as a specialist horticultural contractor including grounds maintenance and arboreal contracting.

The company became involved in educational landscape design and installation on behalf of schools, nurseries and other, similar establishments.

The Problem

The owners saw good potential in the educational landscape work but these services were not readily visible on the existing company website which was designed to cover all aspects of the business.

The company needed resources and structure to actively promote their services to the education sector.

The Solution

Following a marketing review and the setting of clear business development objectives, BSA Marketing developed new, service-centred website under a focussed, relevant domain name: www.educationallandscapes.co.uk

The new website was supported by effective site promotion, a pay-per-click campaign and targeted e-mail marketing.

The Benefits

From launch in October 2008, the site and associated marketing programme has developed steadily and is now consistently producing quality enquiries on a weekly basis. In the first year the site has generated opportunities worth well over £100,000